Bhajan Samrat Anup Jalota has dedicated his life to music and the promotion of India’s cultural and spiritual heritage. With a singing career spanning 63 years in India and abroad, the Padma Shri-winning artist is now embarking on a new chapter: mentoring and launching 500 new voices in the field of spiritual music through Mission500.

Through this initiative, he aims to share the essence of Sanatan Dharma with
the world. To support this vision, he has launched a new music label on
YouTube — @officialanupjalota. The first release under this banner, “Mere Krishna”, was launched on the auspicious occasion of Radhashtami and is available on YouTube as well as all major streaming platforms, including Spotify, JioSaavn, and Apple Music.